This episode is brought to you by Prytime Medical (prytimemedical.com), maker of the ER-REBOA catheter for Resuscitative Endovascular Balloon Occlusion of the Aorta. In our first-ever sponsored episode, Drs. Steve Smith (University of Florida) and Joseph Ibrahim (Orlando Health) discuss the lessons learned from building REBOA programs at their respective institutions. The study of REBOA and traumatic brain injury referenced by Dr. Smith can be viewed here: https://www.ncbi.nlm.nih.gov/pubmed/28452884/